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Fox’s premiere of the kidnapping drama Vanished was disappointing. The highly anticipated show finished first in its timeslot, but it was up against mostly repeats, and its 3.0 average among adults 18-49 was down 19 percent from its lead-in, Prison Break.
But perhaps more worrisome for Fox was the fact that Vanished lost 6 percent of its viewers from the first half hour to its second, indicating that viewers weren’t interested enough in the show to stay tuned in.
Fox used an unusual strategy last year for its premiere of Prison Break, launching the first show of the fall season weeks earlier than competitors, and the tactic worked, averaging a 4.6 adults 18-49 in its first outing. The network used the same technique this season, but rather than boosting its audience, it may have backfired. Viewers don’t expect the TV season to kick off so early, writes Media Life.
Vanished was the third most talked-about show online, according to a new report released by PropheSEE, the online buzz monitoring arm of Interpublic’s Consumer Experience Practice.
Fox is streaming the premiere online in its entirety, free of commercials.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
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Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
