'Going to WorkAgency.com, which sparked a flurry of blog posts and articles when it posted a “pitch” video, titled Going to Work for Subway, on YouTube for the Subway account, pulled out of the Subway review after it reached the finals of a pitch for a conflicting account.
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Coldwater Creek announced that in its second quarter ended July 29, its internet and catalog divisions delivered higher sales compared to a year ago. Direct net sales increased 23.5 percent in Q2, while internet net sales increased 30.1 percent in the same quarter. Overall, net sales for the fiscal second quarter increased 41.2 percent.
CBS is using Bluetooth technology to stream clips of some of its shows to consumers’ cell phones direct from billboards, as the consumer passes by.
The Audit Bureau of Circulations has released its first Consolidated Media Report, conducted on behalf of Advertising Age, which generates an audience estimate based on print circulation, pass-along readership and web visitors - but some members of the Newspaper Association of America claim the report is not particularly useful.
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Google’s share of U.S. searches has been decreasing in tiny increments during July and August, in what may be merely a seasonal fluctuation - or an indication that the search giant has reached a plateau, writes Internet Retailer (via MarketingVox).
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Clear Channel/Philadelphia has switched 104.5, former home of AC WSNI, to tropical “Rumba 104.5, Orgullo Latino.” The new Spanish-language station is streaming live at www.rumba1045.com, Radio and Records reports.
AT&T Services Inc. filed suit in federal court yesterday to block some two dozen so-called data brokers from accessing customer information without authorization from the company or the customer.
In September, fashion magazines boost their page counts and fatten up with substantial fashion spreads and increased advertising from the fashionable elite.
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Facing tough new competition on Thursday nights, plus a steady decline in ratings in recent years, reality series Survivor will implement a new organizational structure among its teams, or “tribes.”
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The estimated universe of TV households in the U.S. will increase by 1.1 percent, to 111.4 million, for the next broadcast season, according to Nielsen Media Research.
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CBS plans a word-of-mouth bonanza in the town of Lawrence, Kansas, the real-world home of the fictional town where CBS’s new, post-nuclear holocaust drama takes place.
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ESPN’s NFL Monday Night Football commercial inventory and Saturday night ABC college football ad units are nearly sold out for the season. ESPN’s Monday Night Football and Saturday college games are exclusive games on those nights. Sunday sales have been slower paced with CBS, Fox and NBC all airing games on that day and night.
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Spanish speakers will be able to send instant messages, blog and share photographs from their cell phones via a Spanish language mobile social networking site, Conexion Latina, beginning next week.
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Hoping to excite new readers, Jane magazine has engaged in what is likely to be a word of mouth wonder, launching a campaign already being blogged about.
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