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ESPN’s NFL Monday Night Football commercial inventory and Saturday night ABC college football ad units are nearly sold out for the season. ESPN’s Monday Night Football and Saturday college games are exclusive games on those nights. Sunday sales have been slower paced with CBS, Fox and NBC all airing games on that day and night.
The heavy demand has allowed ESPN to price its football coverage at top of the market cpm increases across all of its platforms, Mediaweek reports.
The hottest new category for the telecasts has been the consumer electronics category. Financial/insurance is also hotter than usual, and traditionally strong categories like auto, beer and wireless also sold well.
ESPN is pushing a “surround” strategy that includes in-game units as well as advertising on every ESPN platform in the 24 hours following the game each week.
ESPN, The Magazine’s September 11 Football preview will have 110 ad pages, making it the biggest issue ever. General Motors has taken out an eight-page spreadThe magazine could rake in close to $10 million for the one issue.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
