Act One Lists Offers 24MM Occupations List
Act One Lists offers a database of over 24 million consumers by occupation, at their home address, compiled from financial, government and self-reported sources, writes DM News.
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Act One Lists offers a database of over 24 million consumers by occupation, at their home address, compiled from financial, government and self-reported sources, writes DM News.
The founding editor-in-chief of shelter magazine Dwell has decided to move on, and abruptly gave her notice on Wednesday, according to Mediaweek.
The CW - the new broadcast network taking the place of UPN and the WB - will launch Sept. 20, and parent companies CBS and Time Warner have launched a campaign estimated at $50 million.
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Two Hearst magazines will be shuttered this fall - SHOP Etc. will publish its final issue in October and Weekend’s September issue will be its last.
A Television Bureau of Advertising analysis of 2Q ‘06 automotive ad spending data compiled by TNS Media Intelligence points to a strong correlation between spot TV ad spending and vehicle sales.
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Yesterday, Arbitron released the first weekly radio ratings data from its portable people meter trial in Houston.
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Omnicom’s OMD unit changing the wording of insertion orders it sends to the media, making them accountable to repay the agency anytime the agency repays its clients for buys it has made.
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