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The new magazine for Harvard alumni, 02138, will debut in September, and hopes to appeal to the competitive nature of Harvard alums.
The glossy magazine aims to be more irreverent and “far less rah-rah than alumni mags that answer to their institutions,” writes the New York Post. While it aims to be a lifestyle magazine for the well-to-do - the median household income of a Harvard alum is $200,000 - the hope is that most Harvard grads have a serious competitive streak.
In other words, according to the article, founders and Harvard grads Bom Kim and Dan Loss are hoping the group will find it hard to resist a publication that sizes up their peers.
In September, 02138 will publish a list of the “Harvard 100,” or the 100 most influential alumni. (The website is currently taking nominations.)
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
