The Wall Street Journal is trumpeting its success as the first anniversary of its Weekend Edition approaches, and by some accounts, media buyers are happy with the publication, too - at least for their own reading enjoyment.
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The latest Katz Media Group Radio National Format Averages report for all Spring 2006 markets shows continued gains for Urban and Spanish-language stations, as well as shifts in Adult Contemporary and Rock-based formats evident along demographic lines. Country maintains its position as the format share leader by a nearly 2:1 margin.
Hispanic is the biggest winner this Spring, increasing more than 10 percent since this time last year. The popularity of the format is stronger than ever, with shares at their highest level to date.
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Consumers not only enjoy watching ad-supported media while they shop, they are often influenced by what they see.
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The world’s largest music company is backing a startup that will offer free, ad-supported song downloads.
Roady XT ready again XM Satellite Radio has received new grants of authority from the FCC for three XM radios with FM transmitters after determining that the radios are in compliance with FCC regulations.
The Home Depot will be the presenting sponsor of ESPN’s College GameDay show for three more years.
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Being noticed College students will spend more than twice the amount that parents of K-12 students spend on back to school shopping this year, and retailers have tapped into the market in record numbers.
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The entire ad budget for the introduction of Pontiac’s G5 is going to be spent online.
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EchoStar reached a settlement Monday with affiliates over the sale of local programming in distant markets.
Video on demand - which allows viewers to choose what program they want to watch when they want to watch it - has been around for years, but until now the growth of advertising within the medium has been slow. The best programming generally charged a fee to viewers, who would not likely be open to watching ads on top of that. Plus, of course, fast-forwarding through ads is par for the course for viewers.
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