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The Home Depot will be the presenting sponsor of ESPN’s College GameDay show for three more years.
The show will continue to be called ESPN College GameDay Built By The Home Depot, Brandweek reports. Household ratings for GameDay last season were up 18 percent over 2004.
The Home Depot will be branded on the main desk of the set, and the deal also includes commercial spots and a series of Home Depot-sponsored features during programming, which will extend across ESPN.com, ESPN Radio, ESPN Wireless, ESPN Podcenter for College GameDay Podcast, and ESPN, The Magazine. The Home Depot will also continue its sponsorship of The Home Depot College Football Awards Show on the network.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
