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The Home Depot will be the presenting sponsor of ESPN’s College GameDay show for three more years.
The show will continue to be called ESPN College GameDay Built By The Home Depot, Brandweek reports. Household ratings for GameDay last season were up 18 percent over 2004.
The Home Depot will be branded on the main desk of the set, and the deal also includes commercial spots and a series of Home Depot-sponsored features during programming, which will extend across ESPN.com, ESPN Radio, ESPN Wireless, ESPN Podcenter for College GameDay Podcast, and ESPN, The Magazine. The Home Depot will also continue its sponsorship of The Home Depot College Football Awards Show on the network.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
