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The Wall Street Journal is trumpeting its success as the first anniversary of its Weekend Edition approaches, and by some accounts, media buyers are happy with the publication, too - at least for their own reading enjoyment.
Andrew Swinand, president and chief client officer, Starcom USA, for example, says he enjoys the Weekend Edition and that his wife reads his copy.
Of approximately 950 marketers that have advertised in Weekend Edition, about 750 of them are brand new to the Journal, and many have expanded their buys beyond Saturday - one of the main goals of the publication. That has produced an incremental $20 million in revenue, just for the Monday through Friday publication in the first half of the year, AdAge writes.
The publication received many criticisms when it was first launched, with New York media consultant and chairman of The Kreisky Media Consultancy Peter Kreisky saying, “It doesn’t look like they’ve broken through to new categories of advertisers. I can only think they’re trying to play it safe and they’ve missed an opportunity to redefine themselves on the weekend.”
The paper is on track to enter the black within two years, according to L. Gordon Crovitz, exec vp, Dow Jones.
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
