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The Wall Street Journal is trumpeting its success as the first anniversary of its Weekend Edition approaches, and by some accounts, media buyers are happy with the publication, too - at least for their own reading enjoyment.
Andrew Swinand, president and chief client officer, Starcom USA, for example, says he enjoys the Weekend Edition and that his wife reads his copy.
Of approximately 950 marketers that have advertised in Weekend Edition, about 750 of them are brand new to the Journal, and many have expanded their buys beyond Saturday - one of the main goals of the publication. That has produced an incremental $20 million in revenue, just for the Monday through Friday publication in the first half of the year, AdAge writes.
The publication received many criticisms when it was first launched, with New York media consultant and chairman of The Kreisky Media Consultancy Peter Kreisky saying, “It doesn’t look like they’ve broken through to new categories of advertisers. I can only think they’re trying to play it safe and they’ve missed an opportunity to redefine themselves on the weekend.”
The paper is on track to enter the black within two years, according to L. Gordon Crovitz, exec vp, Dow Jones.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
