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AOL Radio Lands Bob Dylan’s XM Show

AOL Radio will begin carrying Bob Dylan’s weekly XM show Theme Time Radio Hour today. In addition, Dylan fans can catch 18 “Theme Time” shows back-to-back as part of XM’s weekend-long marathon, which will be simulcast on AOL Radio beginning Friday, September 1. This is the first time the show has been available to people who don’t subscribe to XM.

AOL also began simulcasts of XM’s world premiere of Bob Dylan’s Modern Times album on Monday and is streaming the album on demand all week as part of AOL Music’s Full CD Listening Party.

“Dylan fans like me have long wondered what music moves and inspires the man, so to hear him playing DJ on the ‘Theme Time Radio Hour’ is as insightful as it is entertaining,” said Erik Flannigan, GM/VP of AOL Music. “We’re thrilled AOL Music will expand the audience for this truly one-of-a-kind program.”

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Rush Limbaugh Renews Contract w/Premiere and CC Radio

Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.

The deal also includes…

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WSJ.com Reaches Audience High, Site Traffic Nearly Doubles for June

WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.

Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…

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Game-Day Pudding Works Well at Shea; Some Fans Grumble

Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…

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U.K. 2008 Ad Spend Growth Revised Downward to 4%

Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…

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Direct Partners: Email Top DR Tool for Big Biz

Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).

The survey…

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Spam Still a Problem; ‘Finance’ Tops Spammers’ Favorite Topics

 Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).

For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…

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