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Inc. magazine’s 25th Anniversary Inc. 500 issue will have a total of 99 advertising pages - an increase of eight percent over last year. The Inc. 500 will be published in September and hits newsstands today.
The eight new 2006 advertisers in Inc. debuting in this 500 issue are AT&T Small Business, Avaya, Bose, GE Capital, Johnnie Walker Black Label, Logoworks, New Orleans Convention Bureau, PricewaterhouseCoopers, and VW Passat.
Current advertisers who are running multi page units in the Inc. 500 issue are American Express Open and Liberty Mutual.
“According to Affinity Research 2005 VISTA report, Inc.’s ability to get readers to take action with brands advertising in the magazine is second to none,” said Jayson Goldberg, publishing director for Inc. magazine and Mansueto Ventures LLC. “When you combine the ‘Inc. 500′ issue’s expanded shelf life with readers’ willingness to engage with our advertisers, you have a powerful vehicle that delivers measurable results.”
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The SRA has been working with Arbitron in…
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Fox…
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Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
