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With both the US housing market and their rank in real estate searches slumping, Yahoo has revamped its real estate site and ad unit to include partnerships with Prudential and Zillow in hopes of gaining local market share.
Some of the new features of Yahoo’s real estate portal include US home valuations (made available through Zillow partnership), data on over 3 million properties (from Prudential) and aerial neighborhood views through a Yahoo Maps feature, writes MarketingVox.
Yahoo, MSN and Google have been showing quite a lot of interest in the local real estate markets over the last six months. Google Base now allow users to post real estate classifieds for free in attempts to break into local markets. According to Reuters, MSN has continued to gain ground with its real estate site, rising from the 10th most visited real estate site to number 8 over the last year. Zillow itself has raised $57 million in two rounds of funding this year while still in beta.
The efforts of such major companies do seem to be having an affect. A new report from Classified Intelligence found that 51 percent of real estate agents surveyed said they were planning to trim newspaper advertising in favor of the web.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
