Starbucks Promo Goes Gangbusters, Gets Axed
Starbucks withdrew an email promotion after it went super-viral, becoming too successful.
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Starbucks withdrew an email promotion after it went super-viral, becoming too successful.
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Electronic Arts will serve dynamic advertising within several of its titles through Microsoft-owned Massive Inc. and IGA Partners. EA sports titles, such as Madden Football, are not included.
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A fleet of 50 BicyTaxi “mobility vehicles” have been seen in New York City in recent months transporting tourists and offering advertising for such events as the U.S. Open and The World Cup.
The CW network and MSN have agreed to stream the first episodes of CW primetime series on the portal before their TV premieres.
Us Weekly will debut a Russian edition, called US Magazine, on Sept. 4 that will appear in Moscow and St. Petersburg and across the former Soviet Union.
General Motors may be the largest Survivor advertiser to drop its sponsorship of the hit reality show, but it’s not the only one to do so.
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Arbitron has begun installing its PPM system among Philadelphia-area consumers.
Media buyers who have seen clips of the shows from the new network, My Network TV, have been favorably impressed.
Act One Lists has launched an online order entry system where users can query and download response and compiled consumer, lifestyle, business, executive, mortgage, new mover and new homeowner lists.
An estimated 99 percent of the roughly 300 billion coupons distributed each year in the U.S. go unredeemed, but the business seems to be going strong.
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Toronto Star plans to launch an afternoon edition of the newspaper - strictly online.
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New statistics from The Media Audit show that certain terrestrial radio stations offer more diversity of playlists and programming than XM Satellite Radio, according to Clear Channel.
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The August issue of Figure, a Meredith Corp. magazine geared toward the “plus-size” woman, unveiled a new design, complete with a new format and a new editorial tone.
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