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A fleet of 50 BicyTaxi “mobility vehicles” have been seen in New York City in recent months transporting tourists and offering advertising for such events as the U.S. Open and The World Cup.
BicyTaxi, which began operating in New York in June, offers the opportunity for companies to incorporate mobile advertising into their media mix - while “adding an environmentally-friendly means of transportation for tourists and businesspersons,” the company claims.
Six BicyTaxi vehicles equipped with portable DVD players are available during the U.S. Open as a free shuttle service.
Steve Blidner, president and co-owner of BicyTaxi U.S., says the “advertising in motion concept” originated in Europe and has spread to more than 35 international locations. Based on the company’s success in New York, he says the current 50-unit fleet will grow to 100 units by September. Additional units are available upon demand.
Success has mainly come from event planners, says Blidner. “To date, this group has provided the most consistent customer base from an advertising perspective. Our vehicles are already reserved through October.”
Lead time is at least 60 days, particularly for events to be held at the Jacob K. Javitz Convention Center. Advertising wraps can be completed with an approximate 14-day turn-around. Campaign costs vary depending on the venue, market demand, and the length a promotion is scheduled to run.
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