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CW to Premiere Primetime Shows via MSN

The CW network and MSN have agreed to stream the first episodes of CW primetime series on the portal before their TV premieres.

The CW-MSN agreement is not yet finalized and exactly when and which shows will be streamed are subject to change, Mediaweek reports (via MarketingVox). America’s Next Top Model, Everybody Hates Chris and Supernatural and new drama Runaway are likely among those to make their fall debut online, about a week before their broadcast date.

But according to Reuters/Hollywood Reporter, the dates are set: The first hour of Model will be available starting Sept. 13, Runaway on Sept. 18, Supernatural on Sept. 21 and Everybody Hates Chris on Sept. 24.

This is the first such effort by newly formed CW network, though its precursors, WB and UPN, streamed shows last fall, including the pilot of Everybody Hates Chris on Google and Supernatural on Yahoo.

In a similar move, NBC offered its fall shows for preview earlier this summer on DVD via Netflix.

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CBS Powers Yahoo’s LaunchCast

CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.

CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…

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Cox Enterprises Announces New Business Organization: Cox Media Group

Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…

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Target Builds Snow Globe Effect as iPhone App

Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.

When the snow clears, a gift idea from Target is revealed. Users…

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Cupid, Castles and NYPD Humor Come to ABC

ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…

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News Media Less Effective at Conveying Ad Messages

Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…

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FTC Approves New Telemarketing Rule

Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…

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