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Electronic Arts will serve dynamic advertising within several of its titles through Microsoft-owned Massive Inc. and IGA Partners. EA sports titles, such as Madden Football, are not included.
Massive’s partnership with EA will see it begin serving ads within the latest version of the popular racing game Need for Speed, with several more titles to come, Mediaweek reports. The deal is limited to games played on Microsoft’s Xbox 360.
For IGA, the company will similarly begin serving ads within the futuristic war-themed PC game Battlefield 2142, with at least two other titles to be added down the road.
Both arrangements are global and ads will be available to consumers who play while connected to the Internet.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
