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Electronic Arts will serve dynamic advertising within several of its titles through Microsoft-owned Massive Inc. and IGA Partners. EA sports titles, such as Madden Football, are not included.
Massive’s partnership with EA will see it begin serving ads within the latest version of the popular racing game Need for Speed, with several more titles to come, Mediaweek reports. The deal is limited to games played on Microsoft’s Xbox 360.
For IGA, the company will similarly begin serving ads within the futuristic war-themed PC game Battlefield 2142, with at least two other titles to be added down the road.
Both arrangements are global and ads will be available to consumers who play while connected to the Internet.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
