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An estimated 99 percent of the roughly 300 billion coupons distributed each year in the U.S. go unredeemed, but the business seems to be going strong.
Consumer surveys have shown that most American households use coupons and that, in fact, coupons are the second most-read part of Sunday newspapers, after the front page, according to The New York Times. And, while some marketing experts call the demise of the paper coupon - in the face of the more targeted abilities made possible by the internet - a sure thing, the number of coupons distributed yearly keeps rising.
But the use of online coupons is rising far more rapidly, by more than 50 percent a year, though they still account for less than 1 percent of the consumer goods coupons distributed, according to the Promotion Marketing Association. Google, for example, is going after the local coupon market, giving merchants simple web tools for making digital coupons.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
