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Starbucks withdrew an email promotion after it went super-viral, becoming too successful.
Starbucks’ “Try your coffee” promotion offered customers a free drink through Sept. 30, writes DM News (via MarketingVox). The email was sent to a relatively small group of Atlanta employees and partners on Aug. 23, asking that they forward it to family and friends.
The email immediately spread nationwide - and Starbuck canceled the promotion, saying the redistribution had resulted in the offer’s being modified beyond its intent.
More Starbucks stories:
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