J.C. Penney Taps Saatchi & Saatchi
J.C. Penney on Friday announced that it has selected Saatchi & Saatchi as its advertising agency of record, effective Dec. 1.
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J.C. Penney on Friday announced that it has selected Saatchi & Saatchi as its advertising agency of record, effective Dec. 1.
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The original Star Trek will soon begin airing, with digitally remastered episodes, on more than 200 television stations across the country.
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Valassis has filed papers in the Delaware Chancery Court to rescind its offer to acquire Advo for $1.3 million.
Increased spending on internet and Spanish-language TV advertising helped drive 5.1 percent growth in total U.S. ad spending in the first half of the year.
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Next Wednesday, Toyota will begin running public service messages about safe driving on the front page of The Wall Street Journal.
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Total radio revenue dipped one percent in July, although national ad sales were up five percent, according to the latest RAB figures. Local advertising was down two percent for the month.
With 1.8 million people on its beaches ever Saturday and Sunday during the summer, Long Island’s South Shore is the No. 1 market in the country for aerial advertising.
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Mark Whitaker, editor of Washington Post Co.’s Newsweek for the past eight years, will leave the position in order to take on a strategic role with the online department of the parent company.
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The Village Voice, in off-again, on-again turmoil since New Times Media merged with Village Voice Media and assumed its name, has axed 8 more staffers, decimating the ranks of its arts staff.
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Online video will grow faster than any other form of internet advertising, according to a new report released by eMarketer.
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