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Next Wednesday, Toyota will begin running public service messages about safe driving on the front page of The Wall Street Journal.
The agency that handled the buy for Toyota was not the automaker’s usual shop, Publicis’s Zenith Media. Rather, Toyota used Dentsu of America, a new U.S. division of Japan’s advertising powerhouse, writes MediaPost. Dentsu has been handling a variety of Toyota buys recently, including a communications campaign that hoped to raise awareness of the company’s operations in the U.S. Zenith was not available for comment at press time, and Dentsu declined to comment.
The Toyota campaign will run every Wednesday for more than a year, according to the company’s media agency.
The Wall Street Journal began featuring advertising on the front page of its sections in the last year. It will begin running front page ads with Toyota, as well as GM, next week.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
