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Following a Japanese trend, advertisers in the U.S. have started giving away branded packages of tissues and other wipes to consumers at targeted locations as well as on the street.
AdPack, a subsidiary of Japan’s Itochu Corp., headquartered in New York, is running programs in the U.S., MediaLife reports.
Ads are printed on the exterior of individual tissue packets, moist towelettes, individually wrapped pre-moistened washcloths, or tissue boxes and distributed at specific locations or events or by street teams.
Tissue packs are available in any U.S. market with street teams currently operating in the top 20 metropolitan markets. The TissueBox program is in 17,000 schools in the top 20 DMAs as well as in every state, distributed in classrooms ranging from kindergarten through high school.
Lead times vary from four weeks to 90 days. Standard branded tissue packets range in price from 19 cents each in an order of 250,000 to 30 cents each for 10,000. Moist towelettes run 46 cents each for orders 250,000 pieces up to 65 cents each for 20,000. Moistened washcloths run 74 cents to 78 cents per piece.
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