»
ABC will lead the other networks in adults 18-49 in the fourth quarter, though it will be a tough competition, Carat USA predicts. The network will benefit from its promising drama, The Nine, paired with Lost on Wednesdays. Thursdays - the most competitive night in television, some have been calling it - ABC airs the popular Grey’s Anatomy and the hit Dancing with the Stars. And of course the network still has Desperate Housewives on Sunday nights.
The combination of such strong programming, along with its aggressive makeover in terms of scheduling, will help the network to average a 3.9 rating during Q4, despite the fact that ABC lost Monday Night Football, according to a new report from Carat, Media Life writes. Carat predicts that CBS will be just behind ABC. NBC will be third.
“Of course, once American Idol shows up, forget it,” Shari Anne Brill, vp and director of programming at Carat, is quoted as saying.
Media Life’s Josh Bell points out that Fox - which Carat predicts will come in fourth, just ahead of the CW - is launching a season with no risk-taking, a surprise for a network that has shown a tremendous willingness to push boundaries. The three new dramas and two comedies are distinguished merely by how well they fit into “the wilting old formulas of primetime, each a copycat of an existing show,” he writes.
At best, the dramas will be solid but unremarkable and the comedies might work as “space-fillers,” he believes.
More on the fall season:
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
