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The New York Times Company announced today the launch of two new real estate websites, Great Homes and Home Finance Center.
Great Homes features extensive luxury and second-home listings, web-exclusive content with original articles written for the site, destination and lifestyle guides, videos, slide shows and interactive maps.
The Home Finance Center helps users navigate the mortgage process. It includes mortgage calculators, mortgage and home equity charts powered by Bankrate.com, an aggregator of financial rate information, the Mortgage Finder, and a toll-free calling service.
Both sites were developed in partnership with other Times Company properties including The Boston Globe, the International Herald Tribune, The Ledger (Lakeland, Fla.), Sarasota Herald-Tribune and The Press Democrat (Santa Rosa, Calif.).
The launch may prove to be perfect timing for the NYT Company. Recent trends show that, while newspaper advertising for real estate have been on the rise, there is a drop-off ahead as real estate advertisers move to the web.
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