»

‘Houston Voice’ Print, Web Editions Get Makeovers

Window Media, the nation’s largest gay newspaper group, today announced that it will begin rolling out a redesigned Houston Voice and houstonvoice.com on September 15th.

Facebook Gets Black Eye from Facelift Backlash

New features introduced this week by college-student networking site Facebook have angered some users and incited protest petitions and anti-Facebook groups on the site itself.

Spiegel Acquires Carabella and A.B. Lambdin

Golden Gate Capital, parent company of Spiegel, has acquired two brands - Carabella and A.B. Lambdin - with the acquisition of Carabella Corp, writes Direct Magazine.

Related topics: Women, List Marketing, Direct...    email this    permanent link

TNS: Ad Spend Up 4.1 Percent; Online, Hispanic TV Smokin’

Ad spending in the first six months of 2006 totaled $72.98 billion, 4.1 percent more than the year-ago period, writes BtoB (via MarketingVox), citing a TNS Media Intelligence report.

Letterman Signs for Four More Years

David Letterman will continue to host The Late Show with David Letterman on CBS through the 2009-10 season.

Clinton Demands Changes to ABC’s 9/11 Drama

ABC’s movie The Path to 9/11, set to air Sunday and Monday night, misrepresents Bill Clinton’s pursuit of Osama bin Laden, the former president claims, and he is demanding that the network cancel the show if changes aren’t made.

NNA: U.S.P.S. Fails to Make Case for Rate Hike

Officials of the National Newspaper Association testified before the Postal Rate Commission yesterday, claiming that the U.S. Postal Service’s proposed postage increase of 25-30 percent for the class of mail most used by newspapers would make delivery less efficient.

CBS Draws Youngest Crowd Since ‘99 for Couric’s Debut

Katie Couric’s CBS Evening News debut drew more young people than usual, drawing almost double the number of viewers aged 25-54 than the show drew a year ago.

Magazines Snaring Students via Free Digital Issues

The Magazine Publishers of America hopes to turn more college students into magazine readers - while at the same time introducing them to a digital form of publishing - by giving away thousands of digital subscriptions to magazines.

PR Stunts Harness the Power of the Net

Street stunts captured by citizens with camera phones and posted online to become viral campaigns are a new, engaging form of brand advertising, writes BusinessWeek, calling the tactic “the Golden Age of the street corner gimmick.”

List of Wealthiest Parents Available

MH2Direct is managing a file which the company claims consists of the wealthiest 10 percent of all parents, with an average income of $145,000.

CC’s Evaluation Team Gets Live Test of Smart Cell Phone

The Media Audit/Ipsos will give its first live demonstration of virtual real time monitoring of exposure to radio via the Smart Cell Phone at a meeting of Clear Channel’s Next Generation Committee today.

MARKETING JOBS
advertisement