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Katie Couric’s CBS Evening News debut drew more young people than usual, drawing almost double the number of viewers aged 25-54 than the show drew a year ago.
That’s the best rating CBS has drawn in that demo since 1999, reports MediaPost.
Advertisers, however, seemed to come from the same pool as always, writes the New York Post, pointing out that drug ads seemed to dominate the newscast. An ad for Crest whitening strips pointed out their “age-defying” effects, while an ad for Advil talked about empty nest syndrome.
There were a few new ads - such as a spot for the Warner Bros. thriller The Departed (movie studios don’t tend to advertise on the nightly news) and an ad for Microsoft, another newcomer - but for the most part ads remained targeted to the elderly. Ad buyers have said that the time slot makes it difficult for young viewers to catch the newscast. One unnamed buyer is quoted as saying, “Your boss isn’t giving you the extra hour to get home. The audience is just old.”
Couric’s outing on the CBS Evening News, with 13.6 million total viewers, nearly doubled the number of viewers of its competitors.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
