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David Letterman will continue to host The Late Show with David Letterman on CBS through the 2009-10 season.
Negotiations on a contract extension have been ongoing for months, but talks reportedly have gone smoothly and the contract is close to being finalized, writes Reuters. According to sources close to both CBS and Letterman, there was never any doubt that he would extend his tenure at the show.
Previous deals between CBS and Letterman included a series of one-year options - a reflection of the conflict between the two parties four-and-a-half years ago. This deal is for a four-year commitment.
Letterman is one of TV’s highest paid personalities. Details of the new deal were unclear.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
The Atlantic magazine is launching a campaign with ads in unexpected places - on muffin displays in corner stores, on restaurant menu boards and on the shampoo shelves at drugstores - in an effort to reach media buyers in New…
Kraft and General Mills have launched word-of-mouth networks in the hopes of harnessing the positive force of chatter during a time when food prices are soaring and consumers are tightening their hold on purse strings.
General Mills has launched an…
The New York Attorney General said on Friday that he would file suit against Arbitron to halt the commercialization of its new measurement system; Arbitron was given five days to respond.
Arbitron’s response came almost immediately: the company moved its…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily.
Just under 36 percent of holiday shoppers say…
