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Officials of the National Newspaper Association testified before the Postal Rate Commission yesterday, claiming that the U.S. Postal Service’s proposed postage increase of 25-30 percent for the class of mail most used by newspapers would make delivery less efficient.
Max Health, chairman of the NNA’s postal committee, said that the rate hikes would penalize publishers who are making the Postal Service’s job easier by pre-sorting, drop-shipping, bar-coding and documenting their mail with Postal Service-approved software, according to Editor & Publisher. An economist said, on behalf of the NNA, that the U.S.P.S. had failed to make its case that the cost of handling newspapers has dramatically increased.
NNA President Jerry Reppert, publisher of the Gazette-Democrat, Anna, IL, says he believes that “we are well on our way to bringing this cost back under some reasonable range of increase, and that we will be able to help the Postal Service to find a better way to measure our true costs.”
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
