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Ad spending in the first six months of 2006 totaled $72.98 billion, 4.1 percent more than the year-ago period, writes BtoB (via MarketingVox), citing a TNS Media Intelligence report.
Internet ad spending (not including search) totaled $4.69 billion, up 18.9 percent over the first half of 2005 - and accounting for 6.4 percent of the market, up from 5.6 percent in the first half of 2005. Network TV ad spend was up 5.7 percent, to $12.28 billion, in 1H06. Ad spending in b-to-b magazines was down 1.1 percent, totaling $2.18 billion.
Political spending in the second half the year should help bolster the third and fourth quarters and total-year results, predicted Steven Fredericks, president-CEO of TNS MI, reports Media Post. And the biggest growth is coming from Spanish-language TV, along with the internet.
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The leading ad category was telecommunications with $4.7 billion in spending in the first half, up 16.6 percent. Financial services spend was $4.33 billion, up 7.9 percent.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
