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Ad spending in the first six months of 2006 totaled $72.98 billion, 4.1 percent more than the year-ago period, writes BtoB (via MarketingVox), citing a TNS Media Intelligence report.
Internet ad spending (not including search) totaled $4.69 billion, up 18.9 percent over the first half of 2005 - and accounting for 6.4 percent of the market, up from 5.6 percent in the first half of 2005. Network TV ad spend was up 5.7 percent, to $12.28 billion, in 1H06. Ad spending in b-to-b magazines was down 1.1 percent, totaling $2.18 billion.
Political spending in the second half the year should help bolster the third and fourth quarters and total-year results, predicted Steven Fredericks, president-CEO of TNS MI, reports Media Post. And the biggest growth is coming from Spanish-language TV, along with the internet.
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The leading ad category was telecommunications with $4.7 billion in spending in the first half, up 16.6 percent. Financial services spend was $4.33 billion, up 7.9 percent.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
