»
Several new lists have hit the market this month, according to Multichannel Merchant.
Rubin Response Services is offering 129,000 health-conscious consumers - 70 percent of whom are women - who have purchased vitamins, supplements or weight-loss products online after enrolling for a free trial. The cost is $100/M.
List Connection is renting a list of 2.25 million home office product buyers. Split evenly between men and women, these professionals have an average income of $50,000 and spent an average of $200 per order on business supplies. Cost is $95/M.
Golf product buyers can be reached via Paramount Lists’ new list of 255,000 consumers who have purchased some sort of golf product or service, mainly through direct mail. Cost of the list is $125/M.
More on list marketing:
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
