Advo Files Counterclaim against Valassis
Advo Inc. has filed a counterclaim against Valassis Communications Inc., which commenced litigation last month seeking to rescind its offer to acquire Advo.
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Advo Inc. has filed a counterclaim against Valassis Communications Inc., which commenced litigation last month seeking to rescind its offer to acquire Advo.
The New York Times launched its Sunday real estate magazine, Key, on Sunday. Beginning in 2007, the magazine will be published twice a year, in March and September.
ABC went ahead and aired its controversial “docudrama,” The Path to 9/11, but made some obvious changes to the program after the former Clinton administration objected to some fabricated scenes, the AP writes.
An Emerging Media Series study conducted by KnowledgeStorm and Universal McCann focuses on the role of blogs and RSS on technology purchasing decisions, gathering data from 4,500 business and IT professionals.
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The New York Times has launched an ad-supported mobile site, with Microsoft as the first sponsor.
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In a first for the book industry, a best-selling author bought space on a Nascar hood last weekend.
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Guerilla marketing soars The fastest rising sector of the media industry is the overall growth of the marketing-based communications segment - areas unrelated to advertising such as direct marketing, consumer and trade promotion and public relations, according to a new Communications Industry Forecast being released this week by Veronis Suhler Stevenson. The research suggests that advertisers are shifting their spending into forms of marketing that have tangible ROI associated with them.
The video-on-demand advertising space faces a significant hurdle in the fact that ad insertion platforms have been unable to swap ads in and out of the content in anything close to real time. In fact, until now, most ads have been “baked in” to the content, which made it impossible for the ads to change until the content itself changed.
Nielsen Media Research is in talks with Clear Channel’s electronic ratings committee about a service that would measure radio listeners on its own. This may come as a blow to Arbitron, which until now faced true competition in the radio ratings market only from the Media Audit/Ipsos, the other finalist in Clear Channel’s request for proposal process to find a new electronic ratings service for radio.
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Fox’s strategy of launching its fall season earlier than the other networks seems to be working so far.
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In recent years, the concept of the “pop-up” store - or temporary, stand-alone retail outlet - has expanded. Now, pop-ups can be found not only in malls or Times Square during the holidays but in galleries, salons, bars and on the streets in targeted neighborhoods, Media Life writes.
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Last week, 11 agencies signed binding settlement agreements to increase the number of minorities in their management ranks, and to establish diversity hiring goals for minorities within the next three years. Failure to do so will result in fines for the agencies.
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When Ted Koppel left Nightline last November, many fans thought the show was effectively dead, seeing his departure as yet another indication of the decline of the network news. Instead, nine months later, the show’s audience is up 9 percent compared to a year ago.
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Doubledown Media, publisher of Trader Monthly, will introduce a new magazine, Dealmaker, aimed at investment bankers.
Television ad spending, which dipped to a growth rate of just 2.4 percent in 2005, is on the rise again, accelerating at a rate of about 5.0 percent per year, according to a new report released today by ZenithOptimedia Group.
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