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Last week, 11 agencies signed binding settlement agreements to increase the number of minorities in their management ranks, and to establish diversity hiring goals for minorities within the next three years. Failure to do so will result in fines for the agencies.
As a result of having signed the agreements, the agencies will not have to testify at hearings before the New York City Human Rights Commission during Advertising Week, Sept. 25-29, reports Adweek. The agreement states that the agencies will report hiring, promotion and retention figures to the commission each year, and will hire an outside consultant to help them if they find they cannot reach their goals, according to the New York Times.
Four Omnicom shops - BBDO, DDB, Merkley + Partners and media shop PHD - did not sign settlement agreements, which means they must appear before a hearing with the Commission pursuant to a subpoena issued in June.
The subpoena was issued to 16 shops. The 11 that signed the agreement included: Draft; Foote, Cone & Belding (now Draft FCB Group); Gotham and Avrett Free Ginsberg; Young & Rubicam, G2 Direct, G2 Interactive; Ogilvy & Mather; The Kaplan Thaler Group; Saatchi & Saatchi; and Euro RSCG. Havas’s Arnold is also expected to sign.
The city’s Human Rights Commission had found that the hiring of black workers had barely improved since a similar inquiry 40 years ago. Of 8,000 people employed at the agencies, about 22 percent make more than $100,000 a year. Only 2.5 percent of those are black, the Times writes.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
