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Fox’s strategy of launching its fall season earlier than the other networks seems to be working so far.
Each of the network’s new dramas - Vanished, Standoff and In Justice - won their time periods in the 18-49 demo in their season premieres, producing respectable ratings, writes Mediaweek. The premieres were helped by the fact, however, that they were led by returning hits and that they were facing reruns on the other networks.
Fox’s new sitcom ‘Til Death faced a bigger challenge of leading off a night when it premiered at 8 p.m. on Sept. 7. It reached a 3.1 rating in the 18-49 demo and tied CBS’s first-run episode of Big Brother in that demo. The network’s second sitcom, Happy Hour, followed ‘Til Death, sagging to a 2.4 in the demo but beating a repeat of ABC’s Grey’s Anatomy among total viewers.
According to Preston Beckman, executive vp for strategic program planning at Fox, none of the new shows have “exploded out of the gate, but nothing has crashed and burned either.” He added that everything has exceeded expectations.
Carat USA predicted last week that Fox would come in fourth in terms of adults 18-49 during the fourth quarter.
Fall season programming:
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