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Arbitron may soon have the capability to measure all radio stations in a market, whether or not the station agrees to have its signals encoded for the PPM. This could be a vital step for the radio measurement company, as it still has a long way to go in convincing many radio broadcasters to have their signals encoded for the device.
In Houston, for example, where Arbitron is preparing to go live with the service, Cox Radio has still not agreed to encode its signals. Clear Channel Radio, which has been seeking a variety of alternatives to Arbitron’s old paper diaries - including but not limited to the PPM - is in talks with Nielsen Media Research about using Nielsen’s go-meter technology to measure radio.
Arbitron’s new audio matching capability is currently being tested among 50 PPM panelists and could be fully deployed within a year, writes Mediaweek.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
