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Arbitron may soon have the capability to measure all radio stations in a market, whether or not the station agrees to have its signals encoded for the PPM. This could be a vital step for the radio measurement company, as it still has a long way to go in convincing many radio broadcasters to have their signals encoded for the device.
In Houston, for example, where Arbitron is preparing to go live with the service, Cox Radio has still not agreed to encode its signals. Clear Channel Radio, which has been seeking a variety of alternatives to Arbitron’s old paper diaries - including but not limited to the PPM - is in talks with Nielsen Media Research about using Nielsen’s go-meter technology to measure radio.
Arbitron’s new audio matching capability is currently being tested among 50 PPM panelists and could be fully deployed within a year, writes Mediaweek.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
