»
Facebook has so far focused mainly on college students, but it’s preparing to open its figurative doors to any and all in a bid to expand.
Facebook had planned to roll out its expansion today, but has postponed it after new features introduced last week resulted in uprisings by tens of thousands of users, reports the New York Times (via MarketingVox). Though it moved quickly to assuage members’ concerns, Facebook has wisely decided to introduce this major change more slowly - within the next month. Facebook Founder Mark Zuckerberg is quoted as saying the intent is to retain members once they graduate and go off into the real world.
Facebook will create new “networks” for 500 geographic regions, allowing anyone to join them. People in a region - say the Boston area - will be able to see the full profile of other members in the same region, but that default setting can be changed. Unlike the larger, more freewheeling MySpace, Facebook shows personal information only to users’ friends and those in their network.
Facebook membership was first limited to those with email addresses issued by a college; it has since accepted member-invited high school students as well as people who work for some large companies and nonprofits.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
