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Gannett’s advertising revenue dipped just slightly in August, down 0.9 percent from the same month last year.
The performance of small and mid-size advertisers outpaced the revenue performance of Gannett’s largest advertisers, writes Editor & Publisher, with local advertising showing an increase of 1.7 percent on a 0.5 percent increase in Run of Press (ROP) ad volume. National advertising dropped 1 percent on a 10.5 percent decline in ad volume.
Classified revenue fell 3.2 percent, on a 1.9 percent decrease in ROP volume. Real estate revenue was up 8.9 percent, while employment was down 6.2 percent and automotive dropped 13.3 percent respectively. Automotive advertising in magazines remained relatively flat in August, but has plunged 14.6 percent year to date.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
