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Forcing listeners and viewers to pay to hear and see him may be hurting Howard Stern. With his radio show moving to satellite and his TV show from E! to an on-demand channel, visits to Stern’s web site and Stern search queries are down.
In March 2005, Stern’s site attracted 0.016 percent of visits to all categories tracked by Hitwise, by last month that had slipped to 0.0047 percent, a decline of 71 percent, MediaLife reports.
Search queries about Stern have fallen off even more. In March 2005, “Howard Stern” accounted for 0.035 percent of queries. By mid-August that percentage had fallen to 0.0036, a 90 percent decline.
On the other hand, Sirius’s share of visits spiked to their highest point during Stern’s first month on satellite in January, passing those of arch-rival XM, and they have remained above XM’s.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
