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Forcing listeners and viewers to pay to hear and see him may be hurting Howard Stern. With his radio show moving to satellite and his TV show from E! to an on-demand channel, visits to Stern’s web site and Stern search queries are down.
In March 2005, Stern’s site attracted 0.016 percent of visits to all categories tracked by Hitwise, by last month that had slipped to 0.0047 percent, a decline of 71 percent, MediaLife reports.
Search queries about Stern have fallen off even more. In March 2005, “Howard Stern” accounted for 0.035 percent of queries. By mid-August that percentage had fallen to 0.0036, a 90 percent decline.
On the other hand, Sirius’s share of visits spiked to their highest point during Stern’s first month on satellite in January, passing those of arch-rival XM, and they have remained above XM’s.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
