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Apple on Tuesday announced plans to become the entertainment center of attention in consumers’ living rooms.
Apple CEO Steve Jobs unveiled a plug-in device that will stream music and video wirelessly between televisions and computers, reports the BBC (via MarketingVOX). Dubbed iTV for now, the hardware will be released in early 2007. Apple also launched a new service allowing users to download movies ($12.99 for new releases, $9.99 for older films), and has distribution deals with four studios - all owned by Disney, where Jobs is a board member.
“Now, you can get great content online. It’s playing now on a computer near you. You can play it on an iPod near you and it is coming to a TV near you,” Jobs is quoted as saying. “Pretty much whatever kind of setup you’ve got, iTV fits in.”
The new device - a small box about the size of three stacked CD cases - will sell for $299 and is intended to be a two-way connection between computers and home entertainment systems. Before iTV’s launch, Apple will attempt to sign on more movie studios.
Apple also introduced larger-capacity versions of its iPod music players, featuring longer battery life and faster, easier searching of songs.
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Permission-based email…
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