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In spite of over-the-top hype and a first week that looked promising, Katie Couric and the CBS Evening News began this week - her second as the news show’s anchor - in third place.
The CBS Evening News dominated over both NBC Nightly News and ABC World News in ratings last week, but on Monday - a big news day because of the fifth anniversary of 9/11, viewers had apparently gone back to their usual favorites, with NBC Nightly News back on top with 8.3 million viewers, USA Today reports. ABC World News finished second with 7.9 million and CBS third with 7.5 million (compared with the 13.6 million she drew when she premiered on Sept. 5).
Media planners are divided about Couric’s performance as anchor, as they showed in a Media Life poll. Some 36.9 percent responded that “her broadcast is nothing but fluff. She seems nervous and I’m baffled by the story selection. CBS would be wise to move her to ‘The Early Show’ and quickly.” Twenty-seven percent were impressed, saying, “The newscast isn’t perfect but it is different, and I’m encouraged by CBS’s willingness to take chances. I think she’ll find her groove and stay at No. 1 for a long time.”
The remaining respondents were undecided.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
