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NYT/Microsoft ‘Times Reader’ Launched in Beta

Amid the prophecies of doom about the future of newspapers, the New York Times has introduced a standalone digital reader modeled on the print version.

Times Reader beta is a versatile and interactive digitized version of a “real” newspaper, writes Wired (via MarketingVox). The application attempts to provide a familiar reading experience - but onscreen. Via the Reader, the entire day’s newspaper is downloadable and does not require a constant internet connection. Since the Reader uses the website’s feed, multiple updates can be performed throughout the day.

Developed jointly by the New York Times Co. and Microsoft, the Times Reader uses the new Windows Presentation Foundation technology, a feature of the next version of Microsoft Windows that improves the graphics handling and user interface behaviors of desktop applications.

The Times Reader will be available for users of Windows XP with the WinFX service pack and Windows Vista Beta.

Prior coverage:

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Katz Adds Lincoln Financial Media to Client List

Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.

Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.

Katz has also…

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Aegis CEO Departure Sparks Takeover Speculation; Bollore Smirks

Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.

Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…

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Despite Belt-Tightening, Out-of-Home Still Shows Promise

Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.

Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…

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Macy’s Parade Rises 8% YOY

The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.

That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…

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‘Time’ Takes Top Magazine Slot for College Students

Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.

Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…

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Online TV, Video & Phone Show Biggest Yearly Growth

Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…

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