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Football coverage drew record crowds during NFL’s kickoff during the past week. ESPN’s Monday night NFL game drew the cable network’s biggest audience ever and the second-biggest in cable TV history.
The NFL season opener on NBC Thursday averaged a 12.6 household rating, MediaLife reports. Its 19.3 million total viewers marked the most-watched season opener since the NFL began starting the season on Thursdays three years ago.
Sunday Night Football outrated every Monday Night Football opener since 2000, averaging a 14.3 rating.
Monday Night Football’s first game of its double-header scored a 9.9 rating, an average 9,177,000 households and 12.57 million total viewers. This was the second-highest household audience in the history of cable TV, trailing only CNN’s 1993 debate between Al Gore and Ross Perot that drew 11.17 million households. Game two drew 7,872,000 households and an 8.5 rating.
CBS averaged an 8.9 rating for its regional coverage, up three percent over last year’s 8.6.
Fox’s week one national game averaged a 14.3 household rating, Fox’s best ever for an opening game.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
