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Football coverage drew record crowds during NFL’s kickoff during the past week. ESPN’s Monday night NFL game drew the cable network’s biggest audience ever and the second-biggest in cable TV history.
The NFL season opener on NBC Thursday averaged a 12.6 household rating, MediaLife reports. Its 19.3 million total viewers marked the most-watched season opener since the NFL began starting the season on Thursdays three years ago.
Sunday Night Football outrated every Monday Night Football opener since 2000, averaging a 14.3 rating.
Monday Night Football’s first game of its double-header scored a 9.9 rating, an average 9,177,000 households and 12.57 million total viewers. This was the second-highest household audience in the history of cable TV, trailing only CNN’s 1993 debate between Al Gore and Ross Perot that drew 11.17 million households. Game two drew 7,872,000 households and an 8.5 rating.
CBS averaged an 8.9 rating for its regional coverage, up three percent over last year’s 8.6.
Fox’s week one national game averaged a 14.3 household rating, Fox’s best ever for an opening game.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
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CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
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Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
