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Coinciding with the continued strong growth in the outdoor advertising sector, Europe’s JCDecaux saw an increase in first half profits of 29.3 percent to 71.4 million pounds.
Much of the growth was driven by the transport advertising division, with a rate of 13.4 percent, partly thanks to the performance of two Chinese companies acquired by JCDecaux last year. Street furniture and billboards also did well, despite a challenging outdoor market in the U.K., according to Brand Republic.
The company expects organic revenue growth to exceed 6 percent in 2006. It posted similar growth last year, with a 29 percent rise in second-half profit in 2005.
As sales have been dropping in the European billboard-advertising market, the company has been focusing on Asian markets including China, Japan and Korea.
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