Intuit’s QuickBooks 2007 accounting program will feature Google’s search and advertising products, with Intuit marketing the partnership as a way for small businesses to promote themselves online.
The Philadelphia Tribune launched a print, broadcast and outdoor ad campaign featuring the tagline “The Philadelphia Tribune … only when you want the truth about issues in the African-American Community.”
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Two billboard companies have agreed to remove 98 billboards in the city of Los Angeles under a tentative lawsuit settlement.
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Only 17 percent of regular viewers of the CBS reality series Survivor are personally offended by the fact that the show is dividing contestants by race, according to a poll from Universal McCann. The new series of the popular show will have four “tribes,” each made up of a different race. In late August, sponsors General Motors, Coca-Cola and others announced that they had pulled their sponsorship of the show. All claimed their decision had nothing to do with the new format.
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A new study (PDF) sponsored by Newspaper National Network indicates that newspapers play a critical role throughout the automotive purchase cycle, not just at the end of the purchase process.
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Local and national broadcast TV will continue to receive the overwhelming bulk of all ad spending during the upcoming primaries and presidential race, Ad Age reports. According to TNS Media Intelligence, only a small portion of budgets will go to cable or digital platforms.
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ThinkProgress.org has reported (via RadioInk) that Air America Radio is expected to announce a bankruptcy filing tomorrow.
The direct mail industry may be looking at standard mail rate increases again, come May. The U.S. Postal Service Board of Governors has said that standard mail rates may increase by 9 percent.
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ABC has moved away from standard CPM pricing to a flat rate for ads that will be included in the seven shows the network will stream this fall on ABC.com. Currently, advertisers can simply buy a spot on the online streams, but in the future the streams will be packaged with spots on the network and other properties, MediaPost writes.
A new patented invention from Colin Davies makes it possible for full frame, still images to be placed on-screen while a person is using a DVR to fast-forward through ads, writes Steve Hall of Adrants. He points out, however, that while most consumers do fast forward through ads, they sometimes want to actually see the ads they are fast-forwarding past.
The NFL season has gotten off to a soaring start as far as television viewers, and it looks as though a great number of viewers are watching the broadcasts out of their homes, as well.
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Universal Music Group and MTV Networks have struck a deal that will allow MTVN to create and distribute mobile video content to be available via streamed and downloaded on-demand formats on the company’s branded wireless services.
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