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ABC has moved away from standard CPM pricing to a flat rate for ads that will be included in the seven shows the network will stream this fall on ABC.com. Currently, advertisers can simply buy a spot on the online streams, but in the future the streams will be packaged with spots on the network and other properties, MediaPost writes.
ABC has also come to an agreement with local television affiliates to add local advertisements to the network’s online shows.
Episodes of ABC series such as Desperate Housewives and Lost can be viewed with an ad-supported broadband video player that Disney will make available for download later this month, Reuters reports (via MarketingVox). The player,which won’t allow commercial-skipping, can be inserted on affiliates’ websites. ABC will allow affiliates to sell one ad spot per episode. Stations will be allowed to keep any revenue generated from the spots.
This move should relieve affiliate’s fears that ABC’s online offerings would cut into viewership and remove advertising opportunities. A two-month trial run with the video player this summer resulted in viewer recall of the interactive ads during online episodes at twice the rate of broadcast episodes.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
