»
Two billboard companies have agreed to remove 98 billboards in the city of Los Angeles under a tentative lawsuit settlement.
Billboards have come under fire in many cities across the country for being unsightly; some cities have banned them outright, while others have placed a cap on the number of billboards allowed within a single town. In many locations, the problem is that billboards have gone largely unregulated for decades. When they eventually come under scrutiny, it can lead to contentious battles, which is just what is happening in Los Angeles.
Under the proposed settlement, Clear Channel Outdoor and CBS Outdoor will each take down 49 billboards, and will also remove any billboard erected after 1999 that doesn’t have a city permit, writes the Los Angeles Times. Each firm has more than 3,000 billboards in the city, and it is unclear how many of those may not have permits.
The lawsuit is based on two new laws that were passed in 2002. The first, a moratorium on new billboards, still stands, but the second charged a $300 fee, on each billboard, to fund an inspection program. Several firms complained that the fee was excessive, prompting them to sue the city.
The settlement maintains the fee but at a significantly lower rate. It will also allow the firms to modernize up to 420 of their billboards, including adding new technology that will allow for changing images, according to the article.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
